All posts tagged: #gin

Those are some mighty assumptions you’re making there

I like to imagine that instead of a complex computery algorithm, there is a bunch of industry suits sitting around a table with imported snacks, craft beer and wine that was chosen for its bouquet rather than its marked down price, deciding what “sponsored” posts should show in my Facebook newsfeed.  Because this week I’ve seen all these ones, and I’m pretty sure the decision making process went down like this: Man Suit 1: “Sooo…next up there’s this mother of two from New Zealand. She’s on Facebook a lot, and her main interests seem to be swearing and watching TV.” Man Suit 2: “Quantitative feedback and my personal understanding of women is that mothers really like doing laundry. Not only that, but they LOVE hearing laundry stories from other mothers! Persil washing powder is one of our new clients and we really need eyeballs on their ad because they overspent on the talent for the shoot and their staff Christmas party, so let’s flog that shit to her. She’ll lap it up. OO! She’ll probably share it with her …